Gr4vy’s Payment Orchestration Platform Integrates Affirm’s Flexible Payment Options

Merchants using Gr4vy’s cloud-based payment orchestration platform can now offer Affirm’s flexible payment options to eligible customers through online and mobile channels.

The offering is enabled by a partnership between the two companies and the integration of those payment options with Gr4vy’s platform, Gr4vy said in a Wednesday (Jan. 7) press release.

With Affirm, Gr4vy merchants can allow approved customers to split purchases into biweekly or monthly payments, with no late or hidden fees, according to the release.

Merchants can enable these flexible payment options directly from the Gr4vy dashboard and, once approved by Affirm, deploy them across online and mobile checkout, per the release.

“Merchants want to meet customers where they are, with flexibility and trust,” Gr4vy founder and CEO John Lunn said in the release. “By integrating Affirm directly into our orchestration platform, we’re making it easier for businesses to offer transparent payment options that drive sales and customer loyalty without adding operational complexity.”

Affirm CEO Max Levchin said during a November earnings call that his company’s tests of cash flow underwriting help expand access to transparent credit and 0% installment options for “younger consumers and folks who are overlooked by the rest of the ecosystem,” particularly millennials and Generation Z borrowers who “typically refuse to borrow on credit cards” but want flexibility to finance everyday purchases.

Gr4vy’s payment orchestration platform is designed to provide a single solution that enables companies to add providers, adjust routing and monitor performance. Doing so via a single cloud-native platform eliminates the need for merchants to juggle separate systems and workarounds, and helps them manage increasingly complex payment requirements, the company said in a Dec. 4 press release.

“Our aim has always been to give enterprises practical control over their payment stack without adding complexity,” Lunn said in the release.

In other recent moves, Gr4vy supplied its payment orchestration platform to weight-loss solution provider FuturHealth, strengthened its partnership with payment services provider Worldline to help merchants enter new markets and optimize payments globally, and enabled merchants to integrate Mastercard’s Merchant Cloud and access advanced payment solutions such as network tokenization, Click to Pay and Gateway services.