Instacart Adds New Business Features to its eCommerce Suite

Instacart has added new business features to its eCommerce solutions.

These features were already available on the company’s app for Instacart Business customers, and are now being rolled out for Storefront and Storefront Pro retailers, the grocery technology company said in a Wednesday (Oct. 15) press release.

“Instacart is committed to building a best-in-class e-commerce platform that helps retailers grow their online business,” Ryan Hamburger, Instacart’s vice president of retail partnerships, said in the release.

“Expanding business features to retailers’ customers on their sites is part of our ongoing investment in enhancing retailer sites with tools that deliver added value and unlock new revenue from business customers.”

More than 1 million business customers have ordered from Instacart in the last year, he added, leading the company’s push to make it easier for retailers to tap this demand.

Storefront and Storefront Pro are part of the Instacart Platform, a technology suite for retailers to power their online and in store shopping experiences. Instacart Business complements these solutions by offering real-time access to fresh foods, ingredients and supplies, the company said.

The new features include bulk ordering, the ability to set up teams with customizable permissions for roles like admins, buyers and approvers, and a customer-facing dashboard that helps businesses manage order activity and spending.

The rollout follows last week’s announcement of a new Instacart integration that lets select TikTok consumer packaged goods (CPG) advertisers use TikTok Ads Manager to tap into Instacart’s first-party retail media data.

Advertisers can use this data for campaign targeting and performance measurement, Instacart said in a news release Friday (Oct. 10).

“By bringing our rich, first-party retail data to TikTok, we’re empowering brands to reach the right consumer, optimize their campaigns in real-time, drive attributable sales and deliver truly seamless commerce experiences where people are spending their time,” Ali Miller, general manager of advertising at Instacart, said in the news release.

In another recent partnership, Vroom Delivery integrated Instacart’s retail media solution, Carrot Ads, into its eCommerce convenience store platform.

This integration will enable the 3,500 convenience stores using the Vroom Delivery platform to tap into advertising demand for brands, the companies announced last month. In addition, it will let the 7,500 brand advertisers taking part in the Instacart Ads ecosystem bring their Instacart campaigns to these stores.