Qualcomm To Add Amazon Music, Prime Video Into Cars

Qualcomm Technologies announced that it is planning to provide Amazon Music, Prime Video, Fire TV and Audible services in next generation vehicles.

“The vision behind Qualcomm Technologies’ automotive solutions is to continuously improve and expand the realm of possibilities for in-car experiences while delivering unparalleled safety-conscious solutions,” said Nakul Duggal, senior vice president of product management at Qualcomm Technologies, in a press release. “Leveraging Amazon’s natural language processing technology, along with services like Amazon Music, Prime Video, Fire TV and Audible, allows us to offer an exclusive, interactive in-car experience for both the drivers and passengers to leverage the latest innovations in a natural, intuitive way.”

In addition, there are plans to showcase in-vehicle experiences using Alexa.

“Our vision is for Alexa to be available anywhere customers want to interact with her, whether they’re at home, in the office or on the go,” added Ned Curic, VP of Alexa Auto at Amazon. “We’re excited to be working with Qualcomm Technologies to demonstrate how voice-first interactions can simplify the in-car experience for customers, from navigation and productivity tools to entertainment and multimedia.”

Qualcomm has also expanded its lineup of car computing chips, as well as separated them into tiers —Performance, Premiere and Paramount — to offer options so automakers can put more complex computing systems into more affordable cars.

The company’s president, Cristiano Amon, told Reuters that the company will have “a tier of products for every single kind of car. We are in the automotive market to stay.”

The news comes after Qualcomm fought off a $117 billion-plus hostile takeover bid by Broadcom last year. The bid was blocked by the Committee on Foreign Investment in the United States (CFIUS), which said it could have a negative effect on the U.S.’s technological competition with China, as well as hinder research and development at Qualcomm against foreign rivals.