Grocery Delivery Service Jiffy Nets $28M in Funding

Jiffy, the London-based grocery store app that promises grocery delivery in 15 minutes, has generated $28 million in a recent funding round, according to a Thursday (Sept. 23) report from Evening Standard. The funds are earmarked for broadening the reach of the grocery delivery service, according to the article.

The company touts “eco-friendly” delivery via bikes within a two-mile radius throughout locales in London, according to Jiffy’s website.

Jiffy’s on-demand grocery delivery service was founded in 2020, according to the company’s LinkedIn page. The company uses a network of fulfillment centers – or “cloud stores” – stocked with various food and personal care items. Like other food delivery services, Jiffy strives to make it quicker and easier for customers to receive their items.

Jiffy operates eight London stores and plans to use the funding to add more, according to a TechCrunch article. The company has garnered 20,000 customers within its six London delivery zones, the report said. With the latest funding round, the company has generated a total of $35 million, according to the Evening Standard.

The popularity of delivery services – from convenience store items to groceries to fast food and more – continue to grow at a fever pitch. DoorDash announced this week that it is adding beer, wine and spirits to its delivery marketplace in 20 states, as well as Washington, D.C., Canada and Australia, as PYMNTS reported.

Related news: The Bring-It-to-Me Economy Comes for Alcoholic Beverages with DoorDash, Uber

Propelled by the increased demand for delivered grocery, takeout and everyday items, arts and crafts retailer Michael’s earlier this year announced the launch of same-day craft supply delivery via a partnership with Instacart, according to PYMNTS.

See also: Food Delivery Services Aim to Expand to ‘Everyday Goods’

Just this week, convenience store delivery service Lula announced a joint effort with Uber Eats to offer on-demand delivery from its pool of convenience store chains and small mom-and-pop shops.

Read more: Lula, Uber Eats to Provide On-Demand Convenience Store Delivery