Why CFOs Are Getting Smart on B2B Card’s Identity Benefits

CFOs are asking more of their B2B payments. And for the first time, B2B payments can deliver. Digital innovations like virtual cards and embedded payments have transformed accounts payable (AP) and accounts receivable (AR) from back-office functions into a dynamic cash flow management engine.

But something more fundamental is shifting beneath the surface. Card rails and digital corporate payment settlement layers—long regarded as intermediaries moving funds between buyers and sellers—are becoming validators of commercial legitimacy itself. As artificial intelligence (AI)-generated impersonation scams, vendor fraud and synthetic business identities proliferate, CFOs are confronting an uncomfortable truth: they often don’t know who is on the other side of a transaction before funds move.

That uncertainty is elevating a previously underappreciated feature of commercial card ecosystems. Beyond settlement and liquidity, B2B card networks are emerging as a practical identity and authentication infrastructure for enterprise commerce, turning payments into a governed trust layer capable of verifying businesses, validating counterparties and authenticating transactions at commercial scale.

The stakes are concrete. Modern enterprise risk now includes onboarding fake suppliers, routing invoices to compromised accounts, authorizing payments triggered by AI-powered impersonation and managing sprawling third-party ecosystems where trust signals are often fragmented or weak. The card rails CFOs once took for granted may be the identity infrastructure they didn’t know they needed.

See also: The Riskiest Words in B2B: This Is How We’ve Always Done It

CFOs Unlock the Hidden Identity Value Embedded in Card Networks

The acceleration of AI-driven fraud is forcing finance organizations to rethink authentication as a treasury issue rather than merely a cybersecurity concern. The vulnerability is not simply technological. It is structural. Many B2B payment systems still rely on fragmented verification processes disconnected from payment execution itself.

Unlike many open payment environments, commercial card transactions occur inside a highly structured framework involving banks, networks, issuers, acquirers and compliance controls. Businesses entering the ecosystem are typically subjected to Know Your Customer and Know Your Business requirements through regulated financial institutions.

That architecture helps create a foundational layer of authenticated commercial identity before any transaction occurs. And while this infrastructure was traditionally viewed as incidental to the payment itself, it is increasingly becoming central to procurement and finance strategy. The commercial card ecosystem effectively bundles payment acceptance with identity verification, governance standards, fraud monitoring, dispute mechanisms and auditability.

That realization is changing how enterprises think about payment value. The old procurement mindset focused heavily on interchange costs and rebate economics. The emerging perspective is broader. Finance leaders are evaluating the total economic value of payments ecosystems, including fraud reduction, operational efficiency, supplier governance and data intelligence.

“The real operational shift happens when card and virtual cards carry remittance data and when that flows directly into the ERPs (enterprise resource planning),” Marc Pettican, global head of corporate solutions at Mastercard, told PYMNTS in a recent interview. “Cards ultimately stop being perceived as a cost and start being perceived as an operational enabler.”

Read more: It’s Level 3 or Bust as Visa’s Interchange Shift Rewires B2B Data

The Data Dividend of Commercial Card Adoption

Visibility is emerging as another key benefit of B2B card use. Traditional B2B payment methods, particularly ACH transfers, checks and manual invoice workflows, often produce fragmented or limited transaction data. Card ecosystems, by contrast, generate highly structured and standardized information flows that can feed procurement analytics, cash forecasting, compliance monitoring and supplier management systems.

That level of granularity helps enable finance teams to identify duplicate spending, uncover maverick procurement activity, monitor vendor concentration risk and optimize supplier relationships more effectively.

Zach Lynn, head of customer data and insights at Boost Payment Solutions, wrote in the PYMNTS eBook “Headlines That Will Shape the Close of 2025” that data exchange has become non-negotiable in the payments industry.

“In today’s environment, seamless, secure data flows between buyers, suppliers and financial institutions are essential,” Lynn wrote. “Whether it is enabling real-time reconciliation or supporting advanced analytics, the ability to move and leverage data is now table stakes for any organization.”

Finance organizations are using commercial payment data not merely for reporting historical activity, but for predictive decision-making. Spending trends can inform liquidity planning, vendor transaction patterns can surface operational anomalies and procurement activity can become a real-time signal for business performance.

The result is a broader reframing of commercial payments. Rather than evaluating payment methods purely on settlement cost, CFOs are increasingly evaluating them based on trust efficiency: how effectively a payment system reduces uncertainty, operational friction and counterparty risk.

And in an era shaped by AI-powered deception, synthetic identities and escalating vendor risk, that capability may prove more valuable than the payment itself.