Zoom Snaps up Luminal’s Assets to Advance Virtual Events

Video-conferencing platform Zoom is snapping up assets from event production platform Liminal, a startup that was largely developed on Zoom’s software development toolkit (SDK).

The announcement came in a company blog post on Tuesday (Dec. 28) which also notes that Andy Carluccio and Jonathan Kokotajlo, two of Liminal’s co-founders, will be moving over to Zoom.

“Liminal’s solutions, including their ZoomOSC and ZoomISO apps, will help bridge Zoom with traditional and emerging event control applications and hardware to help theaters, broadcast studios and other creative organizations address complex technical production needs, and collaborate and create online effectively,” Janine Pelosi, chief marketing officer at Zoom, wrote in the announcement.

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“By adding these capabilities and more to our events management and product offerings, we believe we will continue to be the leading comprehensive, one-stop, hybrid events management platform in the market,” Pelosi continued.

With the additional assets from Liminal, Zoom said it can cover everything from creative production and editing to full broadcasts of custom-tailored live events. Zoom will also be able to offer pre-event planning and post-event analytics.

“With virtual and hybrid events here to stay, users will need best-in-class tools to professionally produce their programs and performances online from anywhere in the world,” Pelosi said.

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In July 2021, Zoom invested in enterprise event technology firm Cvent, “as part of Cvent’s plans to become a public company.”

The blog post adds that the two organizations “have a long track record of working together as technology partners and as users of each other’s solutions,” and that Cvent’s in-person event technology complements its own video communications leadership.

Earlier in December, Zoom also invested in American Express Global Business Travel (GBT) as part of GBT’s entrance into the public markets, per the blog post. GBT, a business-to-business (B2B) travel platform, also offers virtual, face-to-face and hybrid meeting and event experiences.

“We continue to work tirelessly to expand our platform and capabilities to cater to a broader range of needs when planning, producing and managing events of all types, including virtual and hybrid events,” Pelosi said.