Mastercard and L’Oréal Launch Credit Card for Latin America’s Beauty Industry

Mastercard and L’Oréal have partnered to offer a credit card designed specifically for the beauty industry in Latin America and the Caribbean.

The L’Oréal Mastercard BusinessCard was issued first in Mexico by Clara, which is a Latin American spend management solution, and is set to be expanded to other markets in the region with additional financial partners, the companies said in a Monday (Nov. 24) press release emailed to PYMNTS.

The card is available to beauty professionals and entrepreneurs within L’Oréal’s professional network in Mexico, including salon owners, independent stylists, beauty creators and distributors, according to the release.

The L’Oréal Mastercard BusinessCard offers these beauty professionals discounts and points on salon products purchased through L’Oréal’s network; points on other salon expenses purchased outside the L’Oréal network, such as utilities and insurance; and access to L’Oréal Academy training and exclusive industry events, the release said.

The card also offers rebates on everyday business expenses from more than 50,000 global brands through Mastercard Easy Savings, and free access to Clara’s digital expense management platform, per the release.

Stéphanie Speeckaert, Latin America vice president for the Professional Products Division of L’Oréal, said in the release that this offering will make it easier for beauty professionals to access tools, training and financial resources.

“Through this partnership with Mastercard, we’re not just offering a card — we’re opening doors to L’Oréal Academy trainings, exclusive educational opportunities and the financial flexibility that will empower beauty professionals across Latin America to invest in their craft, grow their businesses and thrive in the digital economy,” Speeckaert said.

Mark Barnett, global head of Small and Medium Enterprises at Mastercard, said in the release that the partners aim to bring small and medium-sized businesses into the digital economy.

“By partnering with leading consumer packaged goods brands like L’Oréal, we’re helping entrepreneurs and creators access essential financial tools through the platforms they trust — turning everyday purchases into opportunities to build credit, earn rewards and unlock digital solutions,” Barnett said.

When Barnett was interviewed for the PYMNTS Intelligence report “PYMNTS Execs Say Resilience Isn’t a Buzzword. It’s Their Business Model,” he said Mastercard enables trusted transactions that reinforce consumer confidence and fuel global commerce.

“It’s not just about one coffee shop or one online retailer,” Barnett said. “It’s about preserving the fabric of global commerce.”