Former Toast Executive To Lead Growth Push At Lunchbox

Lunchbox is hoping former top Toast executive Sarah Kabakoff will provide the boost needed to take the restaurant-ordering platform to the next level.

The New York-based omnichannel restaurant platform announced Monday (June 22) it had hired Kabakoff as vice president of solutions.

In her new role, Kabakoff will oversee Lunchbox’s “go-to-market strategy” aimed at giving restaurants an alternative to third-party ordering sites.

A 24-year veteran of the restaurant technology scene, Kabakoff is charged with leading Lunchbox’s efforts to expand the company’s presence and the adoption of its digital ordering platform by the industry.

The hiring comes on the heels Lunchbox’s most recent capital campaign, which raised $2 million in seed funding.

The startup features a collection of digital restaurant-ordering platforms, but with the distinction, Lunchbox notes, of being built by restaurateurs, with an emphasis on driving sales and profits.

“Sarah brings a highly valuable skill-set that will be integral to the next phase of our growth,” said Nabeel Alamgir, CEO and co-founder of Lunchbox, in a press release. “We are excited to learn from her experience from Toast and NCR, two companies we respect and want to emulate. Adding her to the company is going to propel us to our next phase. I also hear she is amazing in Vegas, especially at the baccarat table, which means she will crush our industry trade shows.”

The former director of enterprise solutions engineering at Toast, Kabakoff oversaw the company’s enterprise solutions team. Her experience includes working with brands like Jamba Juice, ThinkFoodGroup and B.Good.

“Lunchbox is poised to become the leader in digital ordering with their powerful enterprise-grade software and amazing customer experience, and I’m excited to join them as they continue to challenge the status quo in the restaurant industry,” Kabakoff said in the press release.

As reported in this space in March, Lunchbox collaborated with activist investors Eniac Ventures in an effort to help small businesses impacted by the pandemic called Help Main Street.