Madison Reed Expands ‘Uniquely Curated’ Membership and Rewards Programs

Hair color brand Madison Reed has expanded its membership and rewards programs.

The firm now offers one free and one paid program for those who color at home, and two paid programs for those who color at a Hair Color Bar, Madison Reed said in a Wednesday (April 12) press release.

“After years of perfecting our membership models based on feedback from our clients, we’re proud to introduce uniquely curated membership programs to help our customers save on hair color and reward them for their loyalty,” Madison Reed CEO and founder Amy Errett said in the release.

Madison Reed’s new Limitless Membership is designed to engage customers both at home and at the company’s Hair Color Bars, according to the press release.

PYMNTS research has found that consumers love points and rewards.

In the case of banks and financial institutions, for example, forward-thinking companies use the granular information gained through the use of customer receipt data to customize their consumer-facing offerings, according to “New Payment Options: Building Stronger Customer Ties with Pay by Bank Transfer,” a PYMNTS and Nuvei collaboration.

Among the perks available to members, depending on the program they choose, are discounts, rewards, welcome and birthday gifts, free shipping or services, and early access to new products, the release said.

The company has also been expanding its omnichannel footprint which includes its website, its Hair Color Bars, Ulta and Ulta Beauty at Target, Amazon and DoorDash delivery, per the release.

“Our customers have always been loyal to us and have shown us that no matter where they are in their life — through pandemics and recessions — they are always going to color their hair and prioritize taking care of themselves,” Errett said in the release.

Subscription companies across product and service categories are looking to deploy best practices as they deal with the current economic downturn, PYMNTS research has found.

At a time when the economy is slowing down, companies with recurring billing models can implement a range of best practices to improve operational efficiency, increase customer retention and accelerate revenue growth, according to “The State of Subscription Business: Best Practices and Business Performance Drivers,” a PYMNTS and FlexPay collaboration.

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