Gap Plans to Merge Online and In-store Operations

Gap Inc. has announced that shoppers in stores will soon be able to place orders for the retailer’s offers online as part of the company’s latest push to merge online and in-store operations, according to NASDAQ.

This strategy involves having shoppers pick up online orders in stores, or having online orders ship from a local store location instead of a distant warehouse.

The company will begin testing its new order-in-store capability later this year, and will expand its reserve-in-store service to all Gap stores in the U.S. by the end of the second quarter. The reserve-in-store service will allow online and mobile customers to reserve items in certain Gap and Banana Republic stores.

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