Regions Bank’s Mobile Upgrade Drives Digital Transactions to 80%

Regions Financial Corp. reported continued growth in customers’ digital usage and transactions during the second quarter, with President, CEO and Chairman John M. Turner highlighting its online banking and mobile app offerings as “key initiatives that are central to our long-term strategy.”

Speaking during a Friday (July 17) earnings call, Turner said surveys ranked Regions No. 1 among regional banks in online banking satisfaction and No. 1 among regional banks in its mobile app.

“These results reflect the work we’ve done to enhance the client experience, deliver more intuitive digital capabilities and make banking easier for our customers,” Turner said.

Regions serves customers across the South, Midwest and Texas, according to its website. Its Regions Bank subsidiary operates 1,200 banking offices and 1,750 ATMs, per a recent press release.

Regions launched a new native mobile app and found that customers’ usage of Zelle increased by 44% compared to two years ago and that customer chat volume leapt 70% year over year, according to a presentation released Friday.

Over the past two years, Regions’ mobile banking active users increased 6% to 2.73 million, its mobile banking logins rose 19% to 211 million, and its share of customer transactions that were digital rose from 75% to 80%, per the presentation.

Regions continued its core modernization efforts during the second quarter, completing a successful implementation of a new commercial lending platform and making good progress on a core deposit transformation that is set to reach a pilot phase later this year and full conversion in 2027, Turner said during the call.

Of the commercial lending platform, Turner said: “This represents a significant step forward in enhancing our technology infrastructure, improving speed to market and elevating the experience we deliver to our clients and bankers.”

Surveying the overall operating environment, Turner said during the call that it remains encouraging and that it is supporting continued momentum in Regions’ core business.

“Economic activity is solid, and despite ongoing uncertainty, businesses are generally well positioned, and we continue to see steady levels of investment and job growth across our markets,” Turner said. “On the consumer side, spending trends remain health and customers maintain solid account balances and liquidity buffers relative to their spending levels with overall financial conditions remaining stable.”

On July 2, days after the end of the second quarter, Regions announced that it expanded its services by acquiring The Frazer Lanier Company, a Montgomery, Alabama-based full-service investment banking firm specializing in municipal and corporate securities.

Turner said during Friday’s call: “We believe this transaction expands our capital markets platform, enhances our municipal finance expertise and allows us to broaden the solutions we provide to the public sector and institutional clients.”