Retaining Customers Through New Approaches

Business-to-consumer (B2C) subscription companies are taking measures to reduce customer churn. In other retail news, beacons are fueling commerce innovation as more retailers try to get more shoppers into stores. And new technological strategies, including exploring the potential of mobile point-of-sale (mPOS) systems to provide speedier in-house experiences, can help eateries better attract and retain customers.

Data:

185: Number of times the average American ate at a restaurant last year.

34 percent: Share of B2C companies that believe faster response times and better-trained support staff will have the greatest impact on customer retention.

11 percent: Portion of B2C subscription companies that cited onboarding new customers effectively as a high priority.

$10.2: Projected value of global beacon technology market by 2024.

7.3 percent: Share of streaming services subscribers who plan to end their subscriptions within the next year.