The New Challenges Facing Finance: Algorithms, Finfluencers and the Quest for Reliability

Financial discourse is in flux, driven in part by social media algorithms serving online content produced by digital personalities — so-called finfluencers — who are overshadowing traditional financial institutions (FIs). Armed with marketing savvy and a veneer of relatability, these online purveyors of insights — and often, illusions — resonate with younger retail banking consumers […]