NXP Rolls Out Privacy-Enabled Tag Chips For IoT

NXP Semiconductors in late September introduced its latest NTAG DNA tag chip, providing privacy-enabled, multi-layered security for NFC and IoT authentication applications.

In a late September press release, the semiconductor company said the NFC Forum-certified NTAG 424 DNA and NTAG 424 DNA TagTamper chips provide “cutting-edge” security and privacy features, making it possible to authenticate products and goods. NXP said the NFC chips offer a cost-effective product protection and channel authentication for the fashion, food and beverages, pharmaceuticals, electrical appliances, and other consumer and industrial goods markets throughout the supply chain.

“As the co-founder of NFC, NXP continues to play a pivotal role in expanding the NFC ecosystem through our legacy of technology leadership,” said Alexander Rensink, business segment manager smart products at NXP, in the press release. “With our new NTAG 424 DNA tag chips, we are raising the standard for trusted product authentication while enabling a new world of unique mobile user experiences for products in just about any industry vertical.”

With the new NTAG 424 DNA, brands can fight counterfeit and grey market activities at a cost that enables mass-market deployment of advanced NFC tags. By securely connecting goods to the IoT with multi-layered security, including privacy protection features, brands can fight data fraud such as IP theft, tampering and data breaches, NXP said in the release. What’s more, manufacturers will benefit from providing a secure and personalized mobile user experience.

“As the number of connected objects is expected to reach 40 billion by 2022, there is a growing trend of organizations seeking more secure and feature-rich connectivity solutions,” said Phil Sealy, principal analyst at ABI Research. “Solutions such as NXP’s will be critical in providing enhanced digital services and customer experiences, while securely protecting products against counterfeits, channel diversions or other types of fraud.”