Gas Payment Solution PayByCar Launches In Massachusetts

A first-in-the-nation payment solution that allows drivers to purchase gas from their cars without taking out cash, a credit card or a mobile app has launched in Westborough, MA.

Those with E-ZPass can register for PayByCar to easily pay for their gas at the Route 9 Alltown Mobil via their E-ZPass transponders and payment methods on file.

“We chose the MetroWest area to launch this new technology — and Westborough, MA specifically — because the community matches our target market demography. Close to 495 and the Mass Pike, Westborough has a lot of daily commuters with E-ZPass transponders. PayByCar gives them use of a proven and familiar technology in a completely new way,” said Anand Raman, president and COO of PayByCar, in a press release.

The solution will soon be available for other transactions, including paying at convenience stores, car washes, drive throughs and restaurants.

“PayByCar aligns with our strategy of being first to market with innovative solutions that enhance the overall experience for our guests,” said Mark Cosenza, SVP of Global Partners, the owner of Alltown convenience stores. “PayByCar is easy to use, and allows commuters to get in and out of the family of Global locations faster.”

Users can sign up for the service on the PayByCar website, with the E-ZPass transponder and a credit card on hand to complete the enrollment. Purchases do not go through the toll account, but are charged directly to the chosen payment method (credit or debit cards, eWallets, etc.). When arriving at the gas station, PayByCar recognizes the registered transponder, and sends a text to the user’s smartphone. The customer replies with the pump number, and PayByCar automatically turns the pump on, registers the transaction, charges the card and sends an email receipt.