Visa Expands Payment Orchestration Pact With Dubai’s MoneyHash

Visa has expanded its partnership with MoneyHash, a payment orchestration/infrastructure platform for emerging markets.

The expanded collaboration, the companies announced Friday (April 17), is designed to enable Visa’s Cybersource across the MoneyHash platform.

Dubai-based MoneyHash first teamed with Visa in 2004 in a partnership designed to offer secure digital payments for MoneyHash clients in the Middle East/North Africa (MENA) region.

According to a news release, the expanded partnership will see MoneyHash “enhance and scale” Cybersource enablement within its orchestration layer, letting merchants use Visa’s global payment infrastructure along with various local and international payment methods through a single integration.

MoneyHash said this approach simplifies payments operations and lets merchants accelerate market launches without needing to oversee multiple direct integrations.

“This partnership reflects the natural evolution of our relationship with Visa – from collaboration to deeper infrastructure alignment,” Nader Abdelrazik, CEO of MoneyHash, said in the release. “By enabling Cybersource within MoneyHash’s platform, we’re giving merchants in MENA and beyond the ability to access Visa’s global capabilities while maintaining full control, flexibility, and performance optimization through orchestration.”

The companies said their partnership is designed to help enterprises improve their payment success rates, lower processing costs and open up opportunities for new revenue through enhanced conversion and failure recovery.

PYMNTS wrote earlier this year about merchants’ changing attitude toward payments orchestration. At one time viewed as “a necessary but largely invisible layer designed to keep transactions moving,” that framing is no longer relevant.

“As digital sales expand across borders, channels and payment types, the way payments are routed, authorized and settled increasingly shapes revenue, costs and speed to market,” that report said. “What is changing is not simply payments technology, but the role payments play inside the organization. Once viewed as a back-office function, payments are now being examined as a source of competitive advantage and operational leverage.”

The chief appeal of payments orchestration is control. Merchants can get visibility into how payments perform across providers and regions, as well as the ability to make adjustments in almost real time.

As Andrew Gordon, eCommerce payments strategist from Discover® Network, said in an interview with PYMNTS, payments orchestration lets merchants enjoy greater control over their payment ecosystem, offering more flexibility in how they monitor/manage payment performance.

Gordon added that “by making strategic decisions about authorization routing, cost management and payment choice, businesses can [identify] opportunities for sales [performance] and operational efficiency.”