Ebanx Predicts Pix Captures Half of Brazil Online Sales by 2028

Payments firm Ebanx expects Brazil’s instant payment system Pix to account for 45% of the country’s online sales by the end of 2026 and 50% in 2028, Reuters reported Tuesday (Feb. 10).

Those shares will be up from 2025, when Pix accounted for 42% of Brazil’s online sales, according to the report.

“There has been a lot of trust-building among consumers around Pix, combined with wider availability on websites,” Ebanx Chief Product Officer Eduardo de Abreu told Reuters.

Ebax said in a January press release that Pix’s 42% share of eCommerce transactions made it the most popular payment in that channel, surpassing credit cards, which had a 41% share.

The PYMNTS Intelligence and Galileo collaboration “Digital Developments: Charting Digital Payment Growth in Latin America” found that Pix and similar solutions are turning households and small businesses that once lived outside the formal banking system into active participants in the digital economy.

Researchers project that by 2030, two-thirds of all eCommerce spending in Latin America will move through digital rails, according to the report.

PYMNTS reported in November that when Pix turned 5, it had become Brazil’s dominant real-time payments rail, with transactions up to nearly 7.3 billion in October from 5.7 billion a year earlier.

Brazil’s central bank launched Pix for full operation in November 2020 in an effort to modernize the national payments infrastructure.

Since that time, Brazil’s highly digital consumer base and mobile-first behavior have accelerated the adoption of instant account-to-account payments.

PYMNTS reported in January that faster payments are moving from retail adoption to everyday B2B use and that Pix’s year-over-year growth in 2025 showed businesses are shifting meaningful payment flows onto real-time rails.

While Pix was launched to address consumer and person-to-person needs, the consumer-led adoption created the conditions for commercial use. As faster payments became ubiquitous, businesses embraced the same rails to move money with greater speed, certainty and visibility.

Today, Pix supports instant transfers among individuals, businesses and government entities on a single interoperable platform.

For businesses, the real-time settlement offered by Pix addresses long-standing friction. Faster payments reduce receivables delays, improve liquidity management and eliminate uncertainty around when funds will be available.