French Luxury Retailer Printemps Plans ‘Experiential’ NYC Store

French luxury department store Printemps is coming to America.

The 150-year-old retailer announced in a Wednesday (Sept. 7) press release that it will move into the landmark building One Wall Street in New York City, with plans to open in 2024.

“The U.S. is essential in our international development strategy, and opening in New York offers high visibility and growth potential,” Printemps CEO Jean-Marc Bellaiche said in the release. “We think we can bring something unique, both to its engaged local consumer base and the strong tourist flows the city welcomes.”

He added that New York is also a strategic eCommerce market for fashion, home and beauty products, and that Pritemps plans “to pioneer a new format of experiential retail in this fast-changing and demanding market.”

The new store will focus on increased omnichannel and seamless experiences, overseen by Laura Lendrum, former president at Saint Laurent, Gucci and Ralph Lauren for the North American market, the release stated.

The company said in the release its New York home is in a neighborhood in the midst of a transformation, including an increase in diverse businesses, and is “one of the most important tourist destinations in the city, welcoming local and international tourists alike.”

The announcement comes as a variety of retailers are embracing experiential shopping offerings. For example, payments firm Magnati announced in July it is launching what may be the first metaverse shopping experience in the Middle East.

Read more: Magnati Launches ‘Experiential Commerce’ Platform

The platform, known as “Magnati-MetaV,” lets shoppers virtually examine, pick up and buy products within the metaverse in categories that include gaming, fashion and groceries.

And in August, Dick’s Sporting Goods credited its second-quarter performance for its move to experiential offerings, such as Public Lands, a retail concept that features experiential elements like a climbing wall.

See more: Dick’s Sporting Goods Grows Omnichannel, Experiential Retail Offerings

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