MasterCard’s Qkr! App Goes to Chile’s Stadiums

MasterCard’s Qkr! App is heading to Chile so that fans do not miss a second of their games – barring the few minutes it takes to actually pinch in an order – whenever they want to refuel their food and drinks. The app will be initially available at the National, Estadio Monumental David Arellano and La Portada stadiums, which concentrate most of the first division matches of the regional tournament. Building on its success in the U.S., Australia and Canada, MasterCard intends to spread the technology to movie theaters and fast-food chains in Chile, the first country in Latin America to use this app.

“This is a cutting-edge payment option that we are proud to offer,” said Patricio Sandoval, general manager of MasterCard Chile.

The app is available for Android and iOS devices and was developed by the company under the “quicker” concept to make online shopping faster and secure. The user needs to register only once in the app and data will be stored for future purchases. After placing an order, the app lets the user choose either in-seat delivery or express pick-up options. The estimated in-seat delivery time is 20 minutes, but MasterCard says previous tests have had lower average waiting times.

The app should be operational during the Copa América tournament as a first phase for the majority of the stadium’s Category 1 seats; people will be able to check the availability for their seats when they get to the stadium. Football fans at the Copa América 2015 placing their orders via Qkr! will receive 20 percent off on all food and combo selections.

The app mainly targets schools, cinemas and stadiums but also restaurants as of late. In April, for instance, MasterCard announced that it partnered with U.S.-based restaurateur and chef Marcus Samuelsson to bring its Qkr! app to Samuelsson’s new “casual kitchenette” restaurant, Streetbird Rotisserie, the first restaurant location in the U.S. to enable the app.

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