Reach Adds Low-Code Cross-Border B2B, B2C eCommerce Integration

Cross-border payment platform Reach has launched a low-code cross-border eCommerce integration designed to help online merchants more quickly start selling internationally.

With the new integration, dubbed “Reach Drop-In,” businesses can integrate this tool with their existing online B2B or B2C storefront with just a few lines of code, according to a Thursday (Sept. 8) press release.

“Drop-In allows online businesses of any size to quickly and securely overcome traditional international barriers to entry, expanding their potential customer base while capitalizing on Reach’s market leading Merchant of Record model, guaranteed [foreign exchange (FX)] rates and advanced multi-factor fraud prevention system,” the company says in the release.

Reach Drop-In enables businesses to deploy a customizable, branded checkout, accept most popular payment methods, offer buy now, pay later (BNPL), access an intelligent routing system to increase conversion rates, display prices in local currencies and display their checkout process in their choice of 36 different languages.

“Merchants can also take advantage of Reach Drop-In’s pre-built integrations for the world’s leading [eCommerce] platforms, such as WooCommerce and Magento,” the company said in the release. “And best of all, Drop-In is not limited to retail [eCommerce] business. It is designed to empower all cross-border [eCommerce] transactions, whether those are B2C or B2B.”

This new offering comes about six months after Reach secured $30 million in a fundraising round to build its development teams, focus on merchant success and onboarding, and expand into new geographies.

Read more: Reach Snags $30M to Boost eCommerce Payments

“We are proud of bootstrapping to significant scale and achieving a fourth consecutive year of 50% year-on-year growth,” Reach CEO Sam Ranieri said at the time in a press release. “With demand accelerating, it was time to bring on experienced financial partners to help build on the foundations for our next phase of growth.”