Lowe’s-Owned ATGStores.com Rebrands As The Mine And Launches New Concierge Store

The brick-and-mortar world continues to make strides towards enhancing its offerings to compete with the increasingly popular eCommerce arena.

This week, Lowe’s-owned ATGStores.com announced its plans to rebrand its overall image and changing its name to The Mine. In addition to the new images and messaging, the company is also debuting 3-D image technology for close-ups of products and a personal concierge service to provide a one-on-one shopping experience for its online customers.

From lighting to furniture and appliances, The Mine offers over 1 million products from 2,000 brands and was acquired by Lowe’s in 2011.

The Mine’s president, Michelle Newbery, commented on how this rebranding and new offerings will help enhance the in-store experience and how it’s working with Lowe’s to provide a quality customer experience. She said, “We’re transforming a brick-and-mortar industry by offering more flexibility, convenience and confidence in the purchasing of, and services for, home furnishings. The Mine complements the Lowe’s brand, and the partnership allows us to tap into Lowe’s resources in a strategic way. Through this relationship, we have a great foundation of support and can focus on growth and expansion.”