Revel Rolls Out Merchant-Branded Mobile App Service

iPad point-of-sale provider Revel Systems announced the launch of its iOS and Android application solution late last week (Oct. 23).

Introducing the eCommerce mobile application solution will position Revel Systems to expand the functionality currently available in its POS platform.

With the addition of the white-labeled app solution, which is supported on iOS and Android and integrates directly with the existing Revel POS system, merchants will have the ability to broaden their reach to mobile users and establish a new sales channel, Revel Systems said. The application can be customized to suit a merchant’s specific brand, products and business needs.

“Mobile presents an absolutely huge opportunity for merchants to grow and scale their businesses, but it can be difficult and time-consuming to launch an app from scratch with limited resources. This new application gives businesses the power to leverage their existing investment in Revel’s iPad Point of Sale and reach a whole new audience through their mobile devices,” Lisa Falzone, co-founder and CEO of Revel Systems, said in a press release. “If your business is using the Revel iPad Point of Sale system, adding the mobile directory app provides a powerful tool to engage with your customers and provide them a unique mobile shopping experience.”

The new solution will also present customers with the ability to search for store locations, view products or menus and place orders for in-store pickup in a secure and easy way, Revel Systems confirmed.

Through the consumer-facing app offering, brands can utilize the existing merchant and customer data stored in Revel’s POS platform to build unique and specific eCommerce app experiences, helping merchants “engage in more personalized ways with their customers.”

Along with enhancing its POS offering, Revel Systems also has its eye on international expansion.

Earlier this year the company secured a $13.5 million investment from ROTH Capital Partners to help pursue its global ambitions, bringing its total Series C funding round to $110 million.

The company said the funding will be put toward its global expansion plans to “support large enterprise engagements within both existing and new verticals.” This means bringing its next-generation POS across SMB and enterprises. Its point-of-sale platform is currently being used in tens of thousands of locations across the U.S. and abroad, the company said.

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