Today in Retail: Peloton Slips Into Private-Label Apparel; Shipt Launches Largest Expansion in 3 Years

In today’s top retail news, connected fitness giant is launching its own private-label line of apparel, while Shipt is adding close to 1,000 stores and widening its reach to include more than two million households in a coast-to-coast expansion. Also, luxury furnishings retailer RH says it expects consumer spending on the home to remain strong, and increased demand for the secondhand market could be an opportunity for retailers.

Peloton Launches Private-Label Apparel Amid Increased Athleisure Demand

Connected fitness giant Peloton will begin selling its own private-label apparel, a move likely meant to capitalize on the recent growth in demand for athleticwear as the company continues to diversify its offerings and chart a path out of trouble. Peloton first began selling apparel in 2014, partnering with brands such as Lululemon, Rhone, Beyond Yoga and others to collaborate on seasonal offerings, but this is the first collection of items from its own private line.

Target-Owned Shipt Expands Same-Day Nationwide Delivery Service

Same-day grocery and retail delivery platform Shipt is launching its biggest expansion in three years, adding close to 1,000 stores and widening its reach to include more than two million households. Shipt Chief Operating Officer Bridget Fruit said this expansion is “unlike anything we’ve done before.” The company typically launches in one municipality at a time or adds a new merchant across the country.

RH Sees ‘Long Tail’ for Consumer Spending on the Home

Luxury furniture and home goods retailer RH remains bullish that strong consumer spending will continue despite serious supply chain issues, as the company tries to position itself beyond curating and selling products and into conceptualizing and selling spaces. Looking at the data and current trends, RH expects consumer spending on the home to remain sustainable over the long term as the economy continues to recover and consumers migrate to larger suburban and second homes.

Secondhand Market Presents ‘Big Opportunity’ for Retailers Ahead of Holidays

Marcus Shen, chief operating officer of B-Stock, told PYMNTS in an interview that demand for secondhand items “went crazy” during the pandemic as the world increasingly shifted online and supply chain disruptions caused rolling shortages of certain new times. He added that part of the increased demand also likely comes from a generational shift wherein younger people are more socially conscious about the companies they buy from and the source of their products.