Block and Uber Expand Partnership Across Several Global Markets

Block and Uber Technologies have expanded their global partnership to launch new capabilities in different markets, they said in a Wednesday (April 22) press release emailed to PYMNTS.

In the United States, the collaboration will make Block’s Cash App Pay available as a payment option across Uber and Uber Eats. This will provide consumers with greater payment flexibility and convenience across Uber’s U.S. platform, access to special offers and promotions through Block, and a simplified checkout experience. For Uber, it will offer access to 59 million monthly transacting Cash App users, according to the release.

Susan Anderson, global head of delivery at Uber, said in the release that the incorporation of Cash App Pay as a payment method on Uber and Uber Eats will “offer a younger, diverse and growing set of consumers a more flexible, reliable payment option.”

Nick Molnar, global head of sales and marketing at Block, said in the release that Cash App Pay enhances the customer experience and allows customers to pay how they want.

In Canada, Australia, the United Kingdom, Ireland, France and Spain, the companies’ expanded partnership will enable a planned native integration of Block’s Square to Uber Eats. This integration, which is already available in the U.S., enables restaurants to manage all orders directly through their Square POS system; eliminate the need for additional tablets; control menus, modifiers and inventory across channels from one dashboard; access Instant Payouts; and reach millions of Uber Eats customers, per the release.

Anderson said in the release that this integration will help restaurants unlock new growth.

Molnar said in the release that Square streamlines restaurant operations and enables these businesses to operate more efficiently.

These new offerings will build upon the existing partnership of Block and Uber Technologies in Australia, where the companies teamed up last year to integrate Uber with Block’s buy now, pay later (BNPL) solution, Afterpay. That integration offers greater flexibility for their Australian customers who shop on Uber and Uber Eats, per the release.

When that partnership was announced, Molnar said in a post on LinkedIn: “Afterpay x Uber brings together two customer-obsessed platforms to deliver more value and choice to millions.”