Google Closes Stadia Game Studios To Focus On Tech, Partnerships

Google will be winding down new content from its Stadia game studio, Stadia Games and Entertainment (SG&E), according to a blog post from the tech giant, in order to help the Stadia platform on other goals.

As Google is focused on building Stadia’s existing technology and boosting new relationships, it thus decided to wind down the original content, the post stated.

Google said in the post that much of the SG&E team will be moved to other projects in the coming months. Jade Raymond, vice president and head of SG&E, left Google to pursue new opportunities.

Current and future Stadia gamers will still be able to play their games on the Stadia and Stadia Pro platforms, and there will be new titles from third-party platforms added, according to the post.

“We are committed to the future of cloud gaming and will continue to do our part to drive this industry forward,” Google said in the post.

Stadia’s goal at the time of its launch was to make games available whenever users wanted to play, foreseeing a future where games would be streamed to any screen, the post stated. One of its recent titles was the popular “Cyberpunk 2077.”

Google said in the post that this year it wants to expand its efforts “to help game developers and publishers take advantage of our platform technology and deliver games directly to their players,” working with partners to advance the ways gaming can be done.

PYMNTS reported that professional gaming has been rising in prominence. Glen Calvert, who runs eSports outfit Fnatic, said the professional gaming circuit, where people can make money playing games, is “the juxtaposition of social networking and entertainment and sports all combined,” adding it could be the “future of entertainment.”

The process, according to the report, involves treating video game playing like one would a traditional sporting event, with analysis, data and more.