ShippingEasy Teams Up With Wish Marketplace

In order to help Wish users with their shipping needs, ShippingEasy has integrated into the marketplace’s shopping app. Through the partnership, Wish customers can track orders and print shipping labels, the company said in an announcement.

“Sellers use the Wish shopping app to reach millions of worldwide consumers each day, and now they will benefit from the integration with ShippingEasy,” ShippingEasy Vice President Strategy & Business Insights Navin Kekane said in the announcement. “Among many other benefits, ShippingEasy’s powerful automation and two-way inventory sync[ing] through our Inventory Management solution will allow Wish sellers to put more hours back in their day so they can concentrate on growing their business.”

With the rollout, ShippingEasy offers sellers automatic order import from Wish and other major selling channels, as well as one-click and batch printing and custom forms. The platform also offers discounted shipping rates and built-in inventory management with multi-channel automation.

The news comes as Wish, the company behind the popular shopping app Wish, had raised around $500 million in a new round of funding, it was reported in 2016. According to a report by Recode, which cited multiple sources familiar with the deal, Wish was valued at higher than $3.5 billion but below $5 billion. Temasek, Singapore’s investment firm, participated in the latest round of funding as one of the lead investors.

According to the report, Wish, which sells a vast array of inexpensive and no-brand goods through its shopping app, as well as its Geek and Mama apps, is investing in warehouse space so it can quicken the pace of delivery. By storing popular products close to where consumers live, it can get items to them faster under a program dubbed Wish Express, which the company launched in recent weeks. Delivery times have declined by six days with the new program, noted the report.

The San Francisco-based company utilizes a Pinterest-like interface that uses algorithms and Big Data to provide users with a customized retail experience. The mobile app lets users “buy or save” products presented in an array of images.