ShopRunner by FedEx App to Combine eCommerce and Delivery

ShopRunner, a subsidiary of FedEx, has launched a new mobile app that gives shoppers a single platform from which they can discover, order, track and return products from multiple brands and retailers.

The new ShopRunner app offers a streamlined alternative to visiting several online shopping sites and juggling different brand choices, return policies and tracking numbers, ShopRunner said Wednesday (Nov. 2) in a press release.

“ShopRunner is giving eCommerce the makeover it deserves through an approachable mobile app to help people overcome today’s frustrating and overwhelming online shopping experience,” ShopRunner CEO Claude Russ said in the release. “With simplicity at the center of ShopRunner, our goal is to unlock a more enjoyable way to shop while also making it easier for merchants to build loyalty with their customers.”

The app simplifies purchasing, shipping, tracking and returns via its interface. ShopRunner also noted that users with questions can get help from customer support based on their order’s current status.

Other benefits available to ShopRunner members include free two-day shipping, free returns, exclusive discounts and seamless checkout.

“ShopRunner already connects millions of its members to their favorite brands, enabling an easy and intuitive shopping experience, from inspiration through delivery,” the company said in the release. “Members will have a single destination to discover, track and return goods at the swipe of a finger.”

PYMNTS research has found that most consumers cite ease and convenience as having the most significant impact on their satisfaction with a given retailer.

Read more: Report: Merchants Risk Losing 40% of Online Retail, Grocery Customers Over Trust

In fact, two-thirds of online retail shoppers and 57% of online grocery shoppers say shopping ease is important when picking a digital merchant, according to “Satisfaction In The Age Of eCommerce: How Trust Helps Online Merchants Build Customer Loyalty,” a PYMNTS and Riskified collaboration.