eBay Makes It Even Easier To Access Its Mobile App

Mobile apps are supposed to be convenient, but eBay wants to make them even easier to use, announcing earlier this week new updates to its mobile app.

On its website, eBay said that, following the May update to its Android and iOS mobile apps, the company is making it even easier for people to buy and sell things online, implementing One Time Password on both apps, Touch ID Authentication capabilities on oOS and support of the Android Wear platform.

“As we have increased the pace of innovation and mobile updates, we have quickly responded to user feedback to continue to make the mobile apps for both iOS and Android better for each user,” said Mrinalini Loew, senior director of mobile and accessibility at eBay, said in announcing the enhancements. “With the addition of One Time Password, Touch ID Authentication and Android Wear, we’re continuing to make it easier for our customers to access our 1 billion listings, whenever, wherever.”

According to eBay, the idea behind One Time Password was to help people manage their ever-growing list of passwords and login information. With One Time Password, users are given a simple way to access eBay without having to remember and type in a long, secure password. With it, users are prompted to sign in with a single code they get via a text message. Once the code is used, the user stays logged in. “This removes login friction on both desktop computers and mobile devices for millions of eBay users, as they no longer need to remember their passwords,” eBay says.

With the single-touch access feature, users can authenticate their login from their fingerprint. Earlier this year, eBay launched Reclaim Email, which enables eligible users to re-register for an eBay account with an email that was used in the past. It’s part of the company’s Identity Management Initiative.