Softcard Mobile Wallet App Extends Its Reach

Softcard CEO Michael Abbott consumers to have choices, particularly when it comes to NFC-based mobile wallet apps, and he added another choice to the list Wednesday (Nov. 5) when the company announced its mobile wallet app would extend to the Windows Phone.

“I’m pleased to announce Softcard has come to Windows Phone, reinforcing our leading positioning as the first and only NFC-based mobile wallet app supported on multiple mobile operating systems,” he said in a company news release. “We believe in customer choice – it’s one of our core principles and an important factor in driving widespread consumer adoption. Giving consumers more choice is reflected in the number of devices supported by Softcard – I’m also pleased to announce that by the end of this year Softcard will be supported on more than 100 devices, another industry milestone.

He anticipates the NFC-based mobile wallet app market will continue to expand over the next few years, and he wants Softcard to be part of the trend. He pointed to Softcard’s mobile payment pilot two years ago its Salt Lake city market. And from statistics gathered from that test, Softcard discovered: payment active rates are 2.5 times the national average; taps per active user are 50 percent higher than the national average and users were 3.5 times more likely to engage with offers and 4 times more likely to use loyalty cards than the national average

“This test represents a microcosm of how the mobile payments’ ecosystem will work when we reach scale,” Abbot said.