CFOs Become the Source of Truth as Data Sprawls Across B2B

As software eats the business world, workflows across B2B are becoming data problems for chief financial officers.

The shift reflects the broader truth about modern business that, as software eats the world, it also eats the workflow.

Things that used to live inside their own department, like sales, operations, procurement, HR, customer support and compliance, are now embedded in software systems. Every process produces data, every transaction leaves a digital trail, and every decision depends on analytics derived from that information.

The result is that operational complexity increasingly manifests as a data management problem. Because financial outcomes depend directly on the integrity and structure of that data, the CFO has become one of its primary stewards.

This can be seen across global trade, punctuated by a Thursday (March 12) estimate showing more than 53 million entries that were subject to the $166 billion in tariffs that the Supreme Court struck down last month. Digital compliance infrastructure has increasingly moved up the CFO value chain to become a core operational requirement.

Read also: Tariff Refund Claims Could Expose Major Supplier Enablement Gaps

When Processes Become Data

Over the past decade, companies have assembled sprawling operational stacks composed of dozens, or sometimes hundreds, of specialized software-as-a-service (SaaS) tools.

Across B2B, the movement of money and the documentation that surrounds it have migrated into software systems. Vendor payments, cross-border transactions, tax reporting and regulatory documentation now flow through integrated digital platforms. What once involved paper trails and manual approvals has evolved into interconnected networks of payment processors, accounting software, banking APIs and compliance systems.

In principle, this digitalization should simplify financial operations. Automation reduces manual errors and accelerates payment cycles, while data analytics can reveal cash flow trends and vendor performance, and regulatory reporting can be generated in near real time.

But when information moves across systems through manual exports, fragile integrations or ad hoc spreadsheets, the risk of inconsistency grows. A small mismatch in contract metadata, for example, can cascade through billing, revenue recognition and forecasting models. Financial reporting becomes unreliable, and more importantly, strategic decision-making slows.

The natural consequence is that finance teams are increasingly expected to define the “single source of truth” for company data. That phrase once referred narrowly to financial statements. Today, it applies to operational metrics as well, such as annual recurring revenue, customer acquisition cost, churn rates and unit economics.

See also: How CFOs Convert Payments Data Into Growth Signals Using AI

The CFO as Guardian of Payment Integrity

The scale of modern payment operations has also amplified the stakes. Large enterprises may process tens of thousands or even millions of transactions each month across suppliers, contractors, partners and international subsidiaries. Each payment carries regulatory implications, such as anti-money laundering requirements, sanctions screening, tax reporting obligations and internal audit controls.

In the past, these controls relied on manual verification and periodic audits. Today, they increasingly operate continuously inside digital systems. The upside for finance teams is that when payment and compliance systems are structured effectively, they produce more than regulatory protection. They can generate strategic insight, especially with the advent of enterprise artificial intelligence systems.

Ben Ellis, senior vice president and global head of Large and Middle Markets at Visa Commercial Solutions, told PYMNTS in an interview published Tuesday (March 10) that, among low-performing firms that adopted AI for working capital management, cash flow unpredictability later dropped from 68% to 17%.

The Time to Cash report from PYMNTS Intelligence found that 83.3% of surveyed chief financial officers are planning to use at least one AI tool to help with cash flow cycle improvements.

“Folks are just starting to understand that AI isn’t just automation with kind of sexier marketing,” Finexio CEO and founder Ernest Rolfson told PYMNTS in December. “Embracing it as infrastructure lets you use your data as a strategic asset.”

Conversely, companies that neglect data governance often find themselves trapped in cycles of reconciliation and uncertainty. Financial teams spend time diagnosing discrepancies rather than analyzing performance.

In the digital economy, money moves through software before it reaches the bank. As that transformation accelerates, the CFO’s role is evolving accordingly from steward of financial statements to architect of the data systems that make modern finance possible.

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