StubHub Sets $851 Million Target With Relaunched IPO

Ticket reseller StubHub says it aims to raise up to $851 million when it goes public.

That figure would give the company a valuation of as much as $9.2 billion, StubHub said in a filing Monday (Sept. 8).

According to a news release, the company has launched the roadshow for its initial public offering (IPO), which will involve 34 million shares of stock. The IPO price is expected to be between $22 and $25 per share.

StubHub says it has applied to list its Class A common stock on the New York Stock Exchange under the symbol “STUB.”

In its filing with the Securities and Exchange Commission (SEC), StubHub notes several trends in its favor, including its argument that consumers are favoring experiences over product purchases.

“A multi-decade trend is underway as consumers have increasingly prioritized experiences and live events over material possessions,” the company wrote.

“We believe the irreplaceable role that collective experiences play in fostering human connection will continue to accelerate and solidify the draw of, and demand for, live events in the years to come.”

PYMNTS Intelligence research has found that consumers with the most cash to spend are the likeliest to spend on experiences. People who make more than $200,000 a year spend 9.3% of their incomes, on average, on recreation, leisure and entertainment — a larger share than any other income bracket.

On the flip side, StubHub acknowledged the risk that its business depended on continued demand for and occurrence of large-scale live events, “any decrease in the number of such events or the willingness of consumers to attend such events could have a material and adverse effect on our business, financial condition and results of operations.”

The IPO came after StubHub halted the process of going public in April, joining a number of other companies feeling uneasy about listing after U.S. tariffs rocked the stock market. The company had also looked at going public last year, but halted its plans in July of 2024 as the IPO market began to slow.

Recent months have seen that market show signs of recovery, with the debuts of digital asset companies Circle and Bullish and design software firm Figma. Two other high-profile IPOs, one for Swedish digital bank/pay later provider Klarna, the other for the Gemini cryptocurrency platform, are set to happen soon.