Tabby Launches Subscription Service That Expands Acceptance of BNPL

Tabby, a shopping and financial services app active in Saudi Arabia, Kuwait and the United Arab Emirates (UAE), has launched a subscription service in the UAE that allows shoppers to pay in four installments anywhere using their Tabby Card.

With a Tabby+ subscription, customers can use their Tabby Card for daily purchases like groceries, utilities, fuel and food delivery apps, anywhere Visa is accepted, the company said in a Monday (Feb. 26) press release.

“Tabby+ is a significant step towards our vision,” Hosam Arab, CEO and co-founder of Tabby, said in the release. “We’re taking the best of Tabby, flexible and interest-free payments, wherever people go without barriers.”

This subscription service aims to empower customers to stay in control of their finances, according to the release. Tabby does not charge interest or hidden fees.

The new Tabby+ has a monthly subscription fee of 49 UAE dirham ($13), the release said. The first month is free, and customers can opt out if they choose to.

Tabby Card holders can use their card for in-store purchases within the partner network, with purchases being split into four monthly statements without revolving interest, per the release.

Managing payments is made easy with the Tabby app, where customers can settle their purchases, view monthly statements and receive real-time transaction alerts, according to the release.

Together with the convenience of paying in four installments anywhere Visa is accepted, Tabby+ also offers additional perks, such as priority chat support and earning 1% cash back on all Tabby Card purchases, the release said.

With over 600,000 Tabby Cards issued in the UAE, Tabby continues to grow as a shopping and financial services provider in the region, per the release.

The launch of Tabby+ comes about four months after Tabby raised $200 million in a Series D round, achieving a valuation of $1.5 billion and becoming the first FinTech unicorn in the region.

The company said at the time that it works with more than 30,000 brands and offers buy now, pay laterservices to 10 million users across Saudi Arabia, Kuwait and the UAE.