Target Takes On Amazon With “Target Restock” Next-Day Delivery

Target-loving consumers are in for a treat this summer, as the retail giant looks to up its eCommerce game.

This week, Target announced its next-day delivery service, dubbed Target Restock. While it’s not available to consumers yet, the company is currently testing it out with employees at its company headquarters and has plans to release it to the public within the next few months.

Consumers will be able to order household items, beauty and personal care products and dry goods for the time being.

A Target spokesperson commented on this move by the retailer and how she believes this will ultimately benefit consumers: “We want to provide more options to shop Target, and we believe many guests will appreciate the ease of shopping all their favorite essentials online and the convenience of next-day delivery. Target can provide industry-leading service and value with Target Restock thanks to our assortment and using stores to deliver orders faster than our rivals.”

As more instant-delivery businesses like Amazon Prime, Instacart and Peapod make shopping more seamless, retailers will need to either adapt like Target is doing or risk getting left behind. Just yesterday, our own Karen Webster reported on the new Amazon Echo with touchscreen, detailing how the eCommerce giant is working to become the Swiss Army knife of the retail industry. With the various offerings Amazon continues to introduce, the retail industry has started suffering, with 60,000 jobs already lost this year.

With this move, Target has positioned itself higher up on Amazon’s competitor list. In its summer release, those with a REDcard will receive access to the Target Restock offering, with the potential for a broader push in the future. Each ordered box will hold up to 45 pounds with a yet-to-be-determined flat fee and arrive the next day if ordered by 1:30pm.