Real Moves to Buy RE/MAX to Supercharge Global Property Tech

The Real Brokerage plans to acquire the parent company of RE/MAX in an $880 million deal to create a technology-enabled global real estate platform.

The acquisition will bring together Real’s technology-powered real estate brokerage and RE/MAX’s real estate brokerage franchising business, the companies said in a Monday (April 27) press release.

The transaction is expected to close in the second half, subject to customary closing conditions, regulatory approvals and approvals by the companies’ shareholders, according to the release.

The new platform created by the acquisition, Real REMAX Group, will provide an end-to-end home buying and home selling experience for nearly 8,500 franchisees and 180,000 agents, including 100,000 in the United States and Canada and 80,000 in more than 120 other countries and territories, the release said.

Real estate professionals operating under either brand will be able to use Real’s integrated technology platform reZEN, which provides streamlined transaction management, artificial intelligence (AI) automation and integrated financial services, per the release.

“Together, we will create a more innovative, more productive and more connected real estate ecosystem that we believe will generate substantial long-term value for agents, franchisees, consumers and shareholders,” Real Chairman and CEO Tamir Poleg said in the release.

RE/MAX Holdings CEO Erik Carlson said in the release: “By joining forces, we will be positioned to deliver a more enhanced experience for all stakeholders — from agents to franchisees to consumers to shareholders — all while strengthening the culture and flexibility that make our brands special.”

PYMNTS reported in January that AI is beginning to reshape commercial real estate by automating the manual back-office work that underpins valuations, underwriting, leasing and property operations.

Morgan Stanley estimates that AI could automate about 37% of tasks across the sector, unlocking as much as $34 billion in efficiency gains by 2030.

Real reported in March that during the fourth quarter of 2025, the company saw year-over-year increases of 44% in revenue and 38% in closed transactions.

Poleg said in a March 4 press release: “Our differentiated agent value proposition and expanding ecosystem of products and services continue to attract productive agents seeking greater flexibility, technology and financial opportunity.”