D2C Brands Expand Focus, Toys R Us Has Identity Crisis, Dollar General Stands Pat

Dollar General won’t follow Dollar Tree’s lead in raising prices. Plus, Warby Parker, Allbirds and ThirdLove expand their product lines, and Toys R Us is still trying to figure out its identity in its latest incarnation.

Data:

20K: Number of square feet in the upcoming Toys R Us American Dream mall location.

48%: Share of U.S. consumers who began their holiday shopping before Thanksgiving this year.

3K: Number of real estate projects Dollar General is planning for 2022.

$1.25: Prices for items at Dollar Tree under its new pricing scheme.

5%: Share of Warby Parker’s business focused on contact lenses.