Visa and Transcard Power Embedded Finance on Freight Industry Platform

Visa and Transcard are now powering embedded payments and working capital solutions on WebCargo by Freightos, a digital booking and payments platform in the freight industry.

These embedded finance offerings are enabled by Visa’s virtual card infrastructure and global expertise in commercial solutions and Transcard’s payment orchestration technology, the companies said in a Tuesday (Nov. 4) press release.

On WebCargo, they allow freight forwarders and airline carriers to access flexible credit terms, seamless onboarding and automated reconciliation for air cargo transactions, according to the release.

Freightos CEO Zvi Schreiber said in the release that these solutions add modern payments capabilities to the WebCargo platform that already makes it easy to compare, book and manage freight services online.

“Our partnership with Visa and Transcard brings us one step closer to a future where international trade is as easy to transact as booking a flight or taxi online,” Schreiber said.

Visa and Transcard are also exploring ways to deploy agentic artificial intelligence in the B2B segment, per the release.

The PYMNTS Intelligence and Marqeta collaboration “Embedded Finance Grows Up: How Online Marketplaces Can Retain Customers and Boost Revenues” found that marketplaces that offer embedded finance say it delivers measurable results in customer loyalty, retention and revenue growth.

The report also found that the most successful marketplaces cultivate trusted partnerships, regulatory expertise and long-term strategic alignment when deploying embedded finance.

Businesses and consumers expect payments to be fast, seamless and secure, Gloria Colgan, senior vice president, global head of commercial product at Visa Commercial Solutions, wrote in the PYMNTS eBook, “Halftime 2025: Charting the Future of Payments.”

Embedded finance helps non-financial platforms meet this demand by integrating financial services into their offerings and seamlessly embedding payments into users’ everyday digital activities, Colgan wrote.

“Whether ordering a ride, shopping online or booking a hotel, consumers increasingly expect payments to be invisible and frictionless,” Colgan wrote. “This shift enables businesses across sectors to offer more streamlined experiences and opens new opportunities innovative partnerships and business models.”

Meanwhile, Transcard announced in May that it teamed up with Thredd to expand its payment orchestration platform by adding payment method optionality for customers and recipients for both B2B and B2C applications that offer virtual cards.