Priority’s Unified Commerce Strategy Drives Growth Across All Business Segments

Priority Technology Holdings saw growth across its three segments in the fourth quarter as customers sought the payments and treasury solutions delivered by its connected commerce engine, Priority Chairman and CEO Tom Priore said Tuesday (March 10) during an earnings call.

“I can reflect that the value our diverse partners and customers see in our unified commerce platform and elegant product solutions provides confidence that we will sustain the momentum in our Merchant Solutions, Payables and Treasury Solutions segments,” Priore said.

Overall, during the fourth quarter, Priority saw its revenue increase 8.8% year over year to reach $247.1 million, according to a Tuesday earnings release.

The company’s largest segment, Merchant Solutions, saw its revenue increase 6% year over year and reach $165.3 million, according to supplemental slides released Tuesday. This segment offers point-of-sale and merchant acquiring solutions. Its revenue growth was driven by 3% organic growth in its core portfolio and 3% contributed by two recent acqusitions: the August acquisition of Boom Commerce and the October acquisition of Dealer Merchant Services, Priority Chief Financial Officer Tim O’Leary said during the call.

This core portfolio saw slower growth in the fourth quarter than in the first half of 2025 due to a slowdown in restaurants, construction, home furnishing and building materials, O’Leary said.

Priority’s Treasury Solutions segment saw 18% year-over-year growth, boosting its revenue to $57.3 million. This segment’s Passport solution automates reconciliation, streamlines financial operations and provides users with full transparency into their liquidity. Its growth in account balances more than offset the impact of year-over-year rate cuts, according to the supplemental slides.

The firm’s third segment, Payables, saw a 13% year-over-year increase boost its revenue to $26.8 million. The Payables segment offers payables and financing solutions, automates reconciliation and provides ways to optimize working capital and earn cash back. Its revenue growth was driven by a 20% increase in supplier-funded revenues and an 11% increase in buyer-funded revenues, per the supplemental slides.

The company expects that growth to continue this year, with its full-year 2026 guidance forecasting revenue to grow between 6% and 9%, per the earning release.

“Our customers and current market conditions, particularly the accelerating narrative of AI’s impact on SaaS providers, reinforce our belief that systems connecting payments and treasury solutions to accept and distribute funds in multiparty environments will be critical as businesses put greater demands on software and payment solution providers to deliver a full suite of core business services in a single relationship,” Priore said during the call.

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