Domino’s Rolls Out Echo Voice Ordering In The UK In Advance of US Earnings Release

“It’s a technology company that sells pizza.”

So spoke Jim Cramer — CNBC’s very excitable stock guru — on the recent power the pizza people at Domino’s have been bringing to the game.

Domino’s, following solid gains posted by the the U.K.-based franchise of Domino’s Pizza, has announced that it intends to launch a voice-activated ordering service linked with Amazon’s Echo device.

“The first half of 2017 has been another period of good progress for Domino’s Pizza Group, despite a more uncertain U.K. economic environment,” said CEO David Wild. “The core business delivered strong year-on-year system sales, continuing to take pizza market share, with good like-for-like performance.”

Dominos plans to expand its brand in the U.K. by 90 new stores this year and has intentions to invest about £4 million in order to “improve value for customers and strengthen national promotions.” UK customers will also get a crack at the voice ordering option that Domino’s first pulled the cover off of in the U.S. last year.

“DPG continues to lead the pizza market, with innovations such as the popular Lotta-Chocca pizza and our launch today of Amazon Echo voice ordering,” Wild added. “Following a successful trial, we’ll be rolling out GPS, which will enable customers to track their delivery and help franchisees with labour management.