Consumers To Brands: Thank You For The Deals, But Can I Trust You?

[vc_row full_width=”” parallax=”” parallax_image=””][vc_column width=”1/1″][vc_single_image image=”159956″ alignment=”center” style=”vc_box_shadow_3d” border_color=”grey” img_link_large=”” img_link_target=”_blank” css_animation=”” img_size=”full” link=”http://pymnts-com-develop.go-vip.net/vantiv-omnicommerce/”][vc_column_text css_animation=””]The Vantiv Omnicommerce TrackerTM powered by PYMNTS.com features industry-spanning research and insights that arm retailers with data to make smarter decisions for enabling Omnichannel commerce.[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”” parallax=”” parallax_image=””][vc_column width=”1/1″][vc_row_inner][vc_column_inner el_class=”” width=”3/4″][vc_text_separator title=”Rules for Omnichannel Engagement ” title_align=”separator_align_left” align=”align_center” color=”grey” style=”” border_width=”” el_width=””][vc_column_text css_animation=””]

New research shows that consistent omnichannel experience is key for customer engagement.

88 percent of consumers are more likely to shop online if shipping is free.

30 percent shop online to find the good deals.

[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”” width=”1/4″][vc_single_image image=”159961″ alignment=”center” style=”vc_box_shadow_3d” border_color=”grey” img_link_large=”” img_link_target=”_blank” img_size=”full” link=”http://pymnts-com-develop.go-vip.net/wp-content/uploads/2015/08/FINAL-Vantiv-Omnichannel-Tracker-August-08.19-4PM-2.pdf”][/vc_column_inner][/vc_row_inner][vc_row_inner el_id=””][vc_column_inner el_class=”” width=”1/4″][vc_single_image image=”159962″ alignment=”center” style=”vc_box_shadow_3d” border_color=”grey” img_link_large=”” img_link_target=”_blank” img_size=”full” link=”http://pymnts-com-develop.go-vip.net/wp-content/uploads/2015/08/FINAL-Vantiv-Omnichannel-Tracker-August-08.19-4PM-2.pdf”][/vc_column_inner][vc_column_inner el_class=”” width=”3/4″][vc_text_separator title=”What are Brands Still Doing Wrong? ” title_align=”separator_align_left” align=”align_center” color=”grey” style=”” border_width=”” el_width=””][vc_column_text css_animation=””]

Email marketing for most brands is still a no-brainer, but new research finds that most brands still do not personalize emails.

A study of 107 brands states that over a quarter of emails sent didn’t have an undifferentiated strategy. Data can go a long way in segregating customers for targeted marketing campaigns.

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner el_id=””][vc_column_inner el_class=”” width=”3/4″][vc_text_separator title=”Commentary” title_align=”separator_align_left” align=”align_center” color=”grey” style=”” border_width=”” el_width=””][vc_column_text css_animation=””]In the age of the deal-seeking consumer, with access to multiple devices and, literally, perfect information about price and selection, one would assume that it’s top priority for consumers, but neither is as important as trust. This month’s tracker features a commentary on why consumers are willing to compromise on price and product for a consistent experience with a trusted merchant, even if that merchant is a marketplace. [/vc_column_text][/vc_column_inner][vc_column_inner el_class=”” width=”1/4″][vc_single_image image=”159964″ alignment=”center” style=”vc_box_shadow_3d” border_color=”grey” img_link_large=”” img_link_target=”_blank” img_size=”full” link=”http://pymnts-com-develop.go-vip.net/wp-content/uploads/2015/08/FINAL-Vantiv-Omnichannel-Tracker-August-08.19-4PM-2.pdf”][/vc_column_inner][/vc_row_inner][vc_separator color=”grey” align=”align_center” style=”” border_width=”” el_width=””][vc_separator color=”grey” align=”align_center” style=”” border_width=”” el_width=””][vc_custom_heading text=”DOWNLOAD THE AUGUST 2015 TRACKER” font_container=”tag:h2|text_align:center” google_fonts=”font_family:Oswald%3A300%2Cregular%2C700″][/vc_column][/vc_row][vc_row full_width=”” parallax=”” parallax_image=””][vc_column width=”1/1″][vc_single_image image=”159958″ alignment=”center” style=”vc_box_shadow_3d” border_color=”grey” img_link_large=”” img_link_target=”_blank” link=”http://pymnts-com-develop.go-vip.net/wp-content/uploads/2015/08/FINAL-Vantiv-Omnichannel-Tracker-August-08.19-4PM-2.pdf” img_size=”full”][vc_btn title=”DOWNLOAD NOW” style=”modern” shape=”rounded” color=”default” size=”md” align=”center” i_align=”left” i_type=”fontawesome” i_icon_fontawesome=”fa fa-download” i_icon_openiconic=”vc-oi vc-oi-dial” i_icon_typicons=”typcn typcn-adjust-brightness” i_icon_entypo=”entypo-icon entypo-icon-note” i_icon_linecons=”vc_li vc_li-heart” link=”url:http%3A%2F%2Fwww.pymnts.com%2Fwp-content%2Fuploads%2F2015%2F08%2FFINAL-Vantiv-Omnichannel-Tracker-August-08.19-4PM-2.pdf||target:%20_blank” button_block=”true” add_icon=”true” i_icon_pixelicons=”vc_pixel_icon vc_pixel_icon-alert”][/vc_column][/vc_row]