Commerce Platform Spryker Partners With Wilo on B2B Purchasing

Digital commerce platform Spryker announced Wednesday (July 6) that it was working with pump systems manufacturer Wilo to develop a B2B purchasing platform for its customers.

“Wilo’s over 80 production and distribution companies are serving a highly fragmented market with extensive decision-making journeys,” Spryker said in a news release.

“Accordingly, they are very familiar with the commerce challenges that come with sophisticated sales processes. Therefore, as a major cornerstone of their digital strategy, Wilo decided to seek out a strategic partner who can lift their digital commerce roadmap to the next level.”

The company says its partner diva-e will offer consulting services to support the creation of a business model, along with leading the end-to-end platform implementation.

Alexander Knorn, vice president of group marketing at Wilo, said the company is moving from being a product supplier to a solution provider. He said the manufacturer will look at building other digital business models with Spryker and diva-e, such as for small water systems.

“This will allow us to pursue our sustainability strategy and supply an additional 100 million people with clean water by 2025,” Knorn said.

Last month, Spryker formed a partnership with FarEye, a software-as-a-service (SaaS) company dealing with last-mile logistics challenges, to integrate FarEye’s intelligent delivery platform and Spryker’s digital commerce operating system.

The companies say the collaboration will let merchants offer a customer experience that can be closely tweaked at every point from initiating a purchase to receiving a delivery.

Read more: Spryker Partners With FarEye on Last-Mile Delivery of B2B eCommerce

PYMNTS spoke with Spryker CEO and co-founder Boris Lokschin earlier this year about the early attempts by B2B companies to enter the world of eCommerce.

At first, he said, that push was driven by a need to cut costs, but companies are now beginning to grasp the top-line opportunities of embracing the eCommerce model.

Related: Spryker Talks B2B eCommerce Evolution

“B2B companies, especially manufacturers, now recognize they need to build additional revenue streams,” Lokschin said.