Worldline Scales One Commerce Across Europe to Support Cross-Border Sales

Payment services provider Worldline is preparing to expand the availability of its new omnichannel retail platform across Europe.

The company first launched the One Commerce platform in the United Kingdom in January, according to a Jan. 7 press release.

Next, Worldline will display the platform during the international retail trade fair EuroShop, which is being held Sunday through Thursday (Feb. 22-26) in Germany, the company said in a Friday (Feb. 20) press release.

One Commerce enables merchants to manage in-store and online payments and data within a single experience. It also allows merchants to integrate new payment methods, activate value-added services and roll out new shopping models, according to the Friday press release.

“Worldline One Commerce is a strategic shift for retailers,” David Valero Compte, global head of retail at Worldline Enterprise, said in the release. “It transforms payments from a transactional necessity into a powerful enabler of growth, efficiency and customer engagement.”

When Worldline announced the U.K. launch of the platform, it said One Commerce is designed to operate consistently across multiple European markets so that it can support enterprise merchants as they scale their activities across borders.

David Gebhardt, head of enterprise at Worldline, said in the January press release that One Commerce “is built to scale across Europe.”

The PYMNTS Intelligence and Worldline collaboration “Incremental Changes, Big Impact: Four Ways Global Merchants Can Optimize Digital Conversion Rates” found that global merchants face challenges and opportunities when selling across borders.

These firms must comply with diverse regulations, adhere to issuer-specific protocols and incorporate home currencies into their pricing mechanisms, the report said. In addition, merchants selling across borders must provide diverse payment choices, streamlined checkouts, smooth mobile shopping experiences, and comprehensive breakdowns of foreign exchange costs, per the report.

In other moves, Worldline collaborated with embedded financing platform YouLend to launch a financing platform designed for European small- to medium-sized businesses; added new capabilities that enable agentic commerce by connecting artificial intelligence agents to its global payment ecosystem; and strengthened its partnership with PSA Payment Services Austria to enhance PSA’s product and service offering and deliver next-generation payment services across Austria.