L’Oréal Jumps Into AR Makeup App YouCam Makeup

Buying the wrong shade of lipstick or foundation is something that most every person that wears makeup goes through. It can be both time consuming and at sometimes a waste of money.

L’Oreal is looking to take the pain out of shopping for makeup with its latest global partnership. The makeup giant has partnered with Perfect Corp.’s augmented reality (AR) beauty app, YouCam Makeup. Through this joint effort, consumers will now be able to experiment with makeup from the L’Oreal brand, learn about all of the products and shop within the app.

Perfect Corp. CEO Alice Chang commented in the news release about what this partnership means for the beauty industry. “We are delighted to partner with the beauty industry leader L’Oreal to offer a seamless makeover experience that brings brand products to life through AR technology. This partnership allows beauty fans around the world to experience L’Oreal products like never before and represents a significant milestone that transforms the way consumers discover, try and buy beauty.”

Through this new offering, L’Oreal makeup fans will now be able to save time and money by buying the shades that match their skin tone or look good with their fashion style. As tech savvy consumers continue to gravitate towards digital offerings like this, it’s likely that we’ll continue to see major brand partnerships develop to meet these growing desires.