Yummly Cooks Up $15M To Hit $100M Value

Yummly is competing in a busy space, but that hasn’t stopped the online recipe recommendation and food delivery service from attracting investors.

Now, the company has raised $15 million, TechCrunch reports, which gives it a value of $100 million. The latest funding round was led by Bauer Venture Partners. While the food startup space is getting full, stats from CB Insights show that the companies have managed to raise $750 million in 2015 alone.

Not all have been so successful, but California-based Yummly has been making a name for itself. That includes being integrated with Instacart to get those ingredients needed for recipes delivered when needed.

“Now that Instacart connects to our shopping list, Yummly removes any friction associated with choosing a recipe and making a meal. Consumers hit a button and send their list over to Instacart — they can have their list fulfilled in under an hour. It also makes cooking a lot more accessible for people because it’s so convenient,” Yummly COO Brian Witlin told MPD CEO Karen Webster in February.

Now, with its new funding round under its belt, Yummly plans to branch out its product line and secure more partnerships, TechCrunch reported. Other investors include First Round Capital, Harrison Metal Capital and Intel Capital.

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