Augmented Reality

Snapchat Boosts Engagement With New Tools, AR Upgrades, Expanded Creative Content
Snapchat Boosts Engagement With New Tools, AR Upgrades, Expanded Creative Content
August 09, 2024  |  Technology

Snap, the parent company of Snapchat, is intensifying its commitment to its community with a suite of new features and improvements designed to create deeper...

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Snap Hits 850 Million Monthly Users in Q2; Daily Active Users Climb 10%
Snap Hits 850 Million Monthly Users in Q2; Daily Active Users Climb 10%
August 02, 2024  |  Earnings

On Thursday (Aug. 1), Snap, the parent company of Snapchat, announced it reached a milestone during the second quarter: 850 million monthly active users. “Our...

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Magic Leap Cuts 75 Jobs, Shifts Focus to Technology Licensing
Magic Leap Cuts 75 Jobs, Shifts Focus to Technology Licensing
July 19, 2024  |  Personnel

Augmented reality (AR) startup Magic Leap reportedly cut 75 jobs on Thursday (July 18) as it reorients its business toward technology licensing. The company’s cuts included its...

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Specialty Retailers Step up Tech Stacks to Compete With Amazon
Specialty Retailers Step up Tech Stacks to Compete With Amazon
July 11, 2024  |  eCommerce

As specialty retailers look for ways to hold their own against Amazon’s growing lead, many are rethinking their tech efforts to be more competitive. Take,...

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Report: Apple Turns Focus to Lower-Price Headset Amid Slower Sales
Report: Apple Turns Focus to Lower-Price Headset Amid Slower Sales
June 18, 2024  |  Apple

Apple has reportedly paused its work on its next high-end Vision Pro mixed-reality headset and chosen to focus on a more affordable, less full-featured version....

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Snapchat Adds AI-Powered Tools to Build AR Effects
Snapchat Adds AI-Powered Tools to Build AR Effects
June 18, 2024  |  artificial intelligence

Snapchat parent company Snap has launched new generative artificial intelligence (AI) tools that helps users create augmented reality (AR) effects. These tools will enable artists and...

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Apparel Retailers Use New AI Features to Reduce Online Returns
Apparel Retailers Use New AI Features to Reduce Online Returns
June 07, 2024  |  Retail

As clothing brands and retailers continue to struggle with the costly problem of returns, many are turning to artificial intelligence to help consumers buy products...

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Ulta: The Future of Beauty Is Click-and-Mortar™
Ulta: The Future of Beauty Is Click-and-Mortar™
June 05, 2024  |  Retail

As consumers seek more convenient buying options for even the most historically on-site trial-based categories, the beauty industry is transforming to meet shoppers’ increasing Click-and-Mortar™...

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Report: Google Could Be Inching Back to Augmented Reality
Report: Google Could Be Inching Back to Augmented Reality
May 30, 2024  |  Partnerships

Google is forming a partnership with augmented reality (AR) startup Magic Leap. “We’ve shipped a couple of different versions of augmented reality devices so far,...

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