PYMNTS Partnerships

Own the Conversation.
Drive Demand.

Own the Conversation to become the category leader. Drive Demand to turn that authority into pipeline. Choose your goal — we make it turnkey.

Industries
Consumer Enterprise Middle Market Small Business Payments AI Economy Retail Banking Credit Crypto Commerce Technology Regulation
Be Known. Be Found. Or Do Both.

What are your business goals?

Be Known

Own the Conversation

Build authority. Become the category leader — the brand and the voice the market associates with the topic that matters.

Learn more about market authority programs →
Be Found

Drive Demand

Build pipeline. Turn that authority into qualified leads, measurable engagement and ROI you can take to the board.

Learn more about demand gen programs →
Turnkey, both ways.Whether you want to be known or to be found, you bring the brand and we make the program turnkey.
Own the Conversation · Be Known

Build the authority the market
associates with you.

Put your point of view into the market and let PYMNTS amplify it. These are the ways to be known — from lending your name to a series, to owning an entire category outright.

Sponsor a series

Attach your brand to a running PYMNTS Studio franchise — podcasts and video the market already follows.

Branded Trendscapes

Your name on a co-branded benchmark report.

Learn about PYMNTS Intelligence Trendscapes →

Own an interview series

Participate in an exclusive interview series, or work with us to create your own.

Light touch to deep ownership — all of it built to make you the name the market knows.

Drive Demand · Be Found

Turn the conversation into
qualified pipeline.

Same authority, now wired for leads. Get to market fast with research as the draw, then activate it through events and custom data that capture demand.

The Fast Lane

Gated Trendscapes

Co-branded benchmark research, gated to capture leads. The fastest way to market with PYMNTS data — your brand on the cover, your pipeline filling.

  • Qualified leads guaranteed
  • Gated downloads + campaigns
  • 3-, 6- and 12-month packages
  • Live in weeks, not months
Learn about Trendscapes

PYMNTS On Air

Convene a virtual panel around your theme, built on Trendscapes research.

Virtual panel · Lead gen

WRKSHPS & in-person events

Interactive web seminars and invitation-only convenings — higher engagement, qualified pipeline.

Events · Decision-maker audience

Custom demand research

Add your own questions to live benchmarks and capture the leads your tailored data attracts.

Custom modules · Lead capture

Research gets you to market; events and custom data turn the audience into pipeline. All turnkey.

Trendscapes are the topics shaping the future.
Conversations for brands to claim.

01
The Prompt Economy
Consumer AI AdoptionEnterprise AI Transformation
02
Agentic Commerce
Agentic PaymentsMerchant AIAgentic Consumer Credit
03
The American Paycheck
Paycheck-to-PaycheckConsumer ConfidenceTransactional Payroll
04
Fraud Economy
Fraud & IdentityAccount TakeoverAuthenticationDisputes
05
Banking 3.0
Embedded Finance — ConsumerEmbedded Finance — SMBBank Innovation Readiness
06
B2B Payments
Emerging Middle MarketWorking Capital EfficiencyThe Certainty Index
07
How the World Shops
Shop & PayBig RetailConsumer CreditDigital Wallet Adoption
08
Main Street Economy
SMB Growth MonitorMain Street Health Index
09
Digital Assets & New Rails
Digital Assets IndexStablecoin Adoption
10
How Money Moves
Instant PaymentsReal-Time Payment IndexCross-Border Payments
The Frontier

The Prompt Economy.™

Our dedicated AI franchise. Because everything happens at the Prompt.

A dedicated channel

The standalone PYMNTS franchise for the AI economy — its own research, its own voice, its own convenings and its own audience.

Own the Conversation. Drive Demand. Or Both.

Brand a Trendscape, Sponsor At the Prompt, convene an AI panel, commission agentic-commerce research, or own the AI category in your space.

Where we shine

Having and building the most comprehensive data set and insights on the agentic economy.

Why Partner With PYMNTS

The audience behind every program

Whether you want to be known or to be found, this is the reach it travels on — the people who set strategy in payments, commerce and the AI economy.

675K
Average pageviews per day
7M
Subscriber inboxes reached monthly
65%
VP / C-suite audience
2B+
Datapoints benchmarked since 2020

Own the Conversation. Drive Demand.

Tell us whether you want to be known or to be found. We design the program, run the research, produce the content, host the room and deliver the results — you bring the brand and the point of view.

Research Foundation

Why partners choose PYMNTS.

Expert Research Team

Ph.D. economists, survey design specialists and social scientists. Industry experts provide contextual nuance across every benchmark series.

Proprietary Panels

Up to 15,000 respondents across 11 countries. Consumer and enterprise panels built for benchmark-level precision, not commodity polling.

Dual-Channel Distribution

PYMNTS' owned distribution network, combined with full co-branding and licensing rights, gives sponsors the power of two distribution engines working simultaneously.

LLM Authority

Put your brand where business buyers now turn for answers. 30% share of voice across ChatGPT and Claude — compared to just 2% for comparable media outlets. Source: Semrush

Current and past Trendscapes sponsors
Visa
Adobe
Splitit
Citi
Fiserv
Intellicheck
LendingClub
Banyan
CareCredit
Ingo Payments
Results in one quarter

One Client.
Big Outcomes.

For a leading publicly traded payments company, a PYMNTS Intelligence Trendscapes-led partnership delivered measurable reach, engagement and demand generation across content, news and events — over a 90-day campaign.

4.2MBrand impressions generated
270KContent views
576K+Breaking news and brand mention page views
426Webinar registrations
200+Trendscape downloads
Get Started

Start a Conversation.