Augmented Reality

5.5G Reasons Why Meta, LG Are Teaming Up On XR Devices 
5.5G Reasons Why Meta, LG Are Teaming Up On XR Devices 
February 28, 2024  |  Innovation

Fundamental to the continued growth of the digital economy is the infrastructure to support it. Particularly as technologies like mixed reality (MR), virtual reality (VR),...

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Perfect Corp: AR Try-On Reduces Returns for eCommerce Beauty Brands 
Perfect Corp: AR Try-On Reduces Returns for eCommerce Beauty Brands 
February 27, 2024  |  eCommerce

As eCommerce merchants look for new ways to reduce the costs and inefficiencies of returns, Perfect Corp. sees augmented reality (AR) as a key solution, mitigating...

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Joybird Uses 3D Scans as Homeware Brands Tap Immersive Tech
Joybird Uses 3D Scans as Homeware Brands Tap Immersive Tech
February 26, 2024  |  Retail

As homeware brands tap mixed-reality digital capabilities to build trust in their eCommerce platforms, Joybird is using 3D room scanning to build consumer confidence in...

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Some Apple Vision Pro Users Complain of Discomfort, Lack of ‘Killer App’
Some Apple Vision Pro Users Complain of Discomfort, Lack of ‘Killer App’
February 15, 2024  |  Apple

Apple’s Vision Pro headset has made waves in the tech community, but early feedback reportedly suggests that some users are encountering difficulties with the $3,500 device. Comfort,...

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Report: 52% of Vision Pro Apps Are Paid Downloads
Report: 52% of Vision Pro Apps Are Paid Downloads
February 12, 2024  |  Apple

New research shows that more than half of apps on Apple’s Vision Pro are paid downloads. As Techcrunch noted in a Monday (Feb. 12) report, that figure —...

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L’Oréal Sees 150% Increase in Virtual Try-Ons as Consumers Seek AR Immersion
L’Oréal Sees 150% Increase in Virtual Try-Ons as Consumers Seek AR Immersion
February 12, 2024  |  Retail

L’Oréal is seeing a rapid uptick in adoption of virtual try-ons, as consumers increasingly seek out mixed-reality technologies that bring real-world-like immersion to online shopping....

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From Real-Time Home Sales to Virtual Realms: Brands Ride the Super Bowl Wave
From Real-Time Home Sales to Virtual Realms: Brands Ride the Super Bowl Wave
February 10, 2024  |  Retail

As Super Bowl weekend has consumers across the United States focused on one thing, brands and retailers are going all out to seize the opportunity...

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Retailers Hope AR and GenAI Energize Consumers and Get Them to Buy
Retailers Hope AR and GenAI Energize Consumers and Get Them to Buy
February 09, 2024  |  Retail

The commerce landscape is experiencing unprecedented growth, driven by the rapid expansion of digital marketplaces and eCommerce platforms.  This surge comes as little surprise, as...

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Roblox Looks to Capture Network Effects From AI, Metaverse Headsets
Roblox Looks to Capture Network Effects From AI, Metaverse Headsets
February 07, 2024  |  Earnings

The metaverse, creator economy and artificial intelligence (AI) are among the 21st century’s biggest trends. And video game developer Roblox, which enjoyed its first-ever quarter...

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