beauty

Social Commerce Shoppers Pick Instagram for Apparel, TikTok for Beauty

Social Commerce Shoppers Pick Instagram for Apparel, TikTok for Beauty
Social Commerce Shoppers Pick Instagram for Apparel, TikTok for Beauty
August 09, 2024  |  Social Commerce

As consumers begin to adopt social media channels to make purchases, PYMNTS Intelligence found which apps shoppers are turning to for different kinds of retail...

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Retail Brands Use Media Partnerships to Drive Engagement
Retail Brands Use Media Partnerships to Drive Engagement
July 08, 2024  |  Retail

Retail brands are using media partnerships in creative ways to drive engagement, reaching consumers at more parts of their day-to-day routines. Get the Full Story...

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Alicia Keys’ Amazon Collab Brings Star Power to Voice Economy 
Alicia Keys’ Amazon Collab Brings Star Power to Voice Economy 
June 28, 2024  |  Retail

As consumers increasingly transact using voice-controlled devices, Amazon is partnering with Alicia Keys, harnessing her celebrity to boost Alexa adoption. Get the Full Story Complete...

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Ulta: The Future of Beauty Is Click-and-Mortar™
Ulta: The Future of Beauty Is Click-and-Mortar™
June 05, 2024  |  Retail

As consumers seek more convenient buying options for even the most historically on-site trial-based categories, the beauty industry is transforming to meet shoppers’ increasing Click-and-Mortar™...

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Sally Beauty: High-Income Consumers Splurge, but Low-Income Shoppers Still Cautious
Sally Beauty: High-Income Consumers Splurge, but Low-Income Shoppers Still Cautious
May 10, 2024  |  Earnings

As middle- and high-income consumers return to treating themselves to nice-to-haves, such as new personal care products and services, Sally Beauty is seeing low-income shoppers continuing to...

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Estée Lauder Targets New Customers With Amazon Storefront, ‘Creator Council’
Estée Lauder Targets New Customers With Amazon Storefront, ‘Creator Council’
May 01, 2024  |  Retail

Estée Lauder Companies’ debut of its first brand on the U.S. Amazon Premium Beauty store has “greatly exceeded” the company’s retail sales expectations so far. Get the Full Story...

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