Eye-tracking

Apple Previews Eye Tracking and Other Accessibility Tools
Apple Previews Eye Tracking and Other Accessibility Tools
May 15, 2024  |  Apple

Imagine being able to control your iPhone not with your hand, but with your eyes. Apple says that scenario could soon be a reality, part of...

READ MORE >
Meta May Buy Eye-Tracking Tech Company AdHawk
Meta May Buy Eye-Tracking Tech Company AdHawk
July 25, 2022  |  Acquisitions

Social media giant Meta is weighing whether to buy AdHawk Microsystems, which develops eye-tracking technology that could be used for virtual reality, Bloomberg reported Monday...

READ MORE >
Eye Tracking in Retail Shopping Must Benefit the Consumer
Eye Tracking in Retail Shopping Must Benefit the Consumer
December 22, 2021  |  Retail

What if retailers could make judgments — at a glance, if you will — just by where you looked while you shopped? The truth is,...

READ MORE >
New Eye-Tracking VR Tech By Qualcomm, Accenture Helps Retailers Stack Shelves Better
New Eye-Tracking VR Tech By Qualcomm, Accenture Helps Retailers Stack Shelves Better
February 14, 2019  |  Innovation

Two tech companies and a food brand have teamed up to develop a virtual reality (VR) headset that uses eye-tracking tech to determine the best...

READ MORE >
Apple Buys German Company Specializing In Eye-Tracking Technology
Apple Buys German Company Specializing In Eye-Tracking Technology
June 28, 2017  |  Apple

Apple’s newest acquisition is startup SensoMotoric Instruments, a German computer vision company that develops eye-tracking tech used in virtual and augmented reality headsets and glasses. According to...

READ MORE >