loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

The Next Battle in Credit Won’t Be for Top of Wallet

The Next Battle in Credit Won’t Be for Top of Wallet
The Next Battle in Credit Won’t Be for Top of Wallet
March 11, 2026  |  Credit Cards

The credit industry has spent decades competing for something consumers were never actually optimizing for. Get the Full Story Complete the form to unlock this...

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The $700 Credit Card Club Gets Crowded as Issuers Fight for Wallet Space
The $700 Credit Card Club Gets Crowded as Issuers Fight for Wallet Space
March 09, 2026  |  Credit Cards

Consumer credit growth slowed in January but remained firmly positive, extending a trend that has been in place for nearly a year. Get the Full...

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Visa Urges Banks to Rethink Loyalty Beyond Credit Card Rewards
Visa Urges Banks to Rethink Loyalty Beyond Credit Card Rewards
January 27, 2026  |  VISA

The perceptions and realities of rewards programs are changing as consumers redefine what good loyalty looks like. Simple loyalty mechanics are no longer enough. Get...

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FIS Says ‘Smart Basket’ Helps Issuers Compete for Everyday Spend
FIS Says ‘Smart Basket’ Helps Issuers Compete for Everyday Spend
December 01, 2025  |  Checkout Conversion

Personalization has become one of the most valuable but difficult promises in commerce, particularly at checkout, where consumers want an experience that is seamless, relevant...

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Visa Debuts Visa Private for Wealthier Cardholders in UAE
Visa Debuts Visa Private for Wealthier Cardholders in UAE
September 15, 2025  |  Travel Payments

Visa has introduced Visa Private, an offering designed for wealthier cardholders. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

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BMO and Mastercard Launch New Travel Rewards Card
BMO and Mastercard Launch New Travel Rewards Card
August 18, 2025  |  Travel Payments

BMO has launched a new travel rewards card with Mastercard, saying the card meets frequent travelers’ demands for rewards and benefits. Get the Full Story Complete the...

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