loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

 Bausch + Lomb Launches Digital Marketplace for Eye Care
 Bausch + Lomb Launches Digital Marketplace for Eye Care
October 24, 2024  |  Healthcare

In a move set to illuminate the eye care landscape, Bausch + Lomb Corporation launched Opal, an eCommerce marketplace designed to streamline the ordering process...

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Gasoline Discounts Fuel Latest Amazon-Walmart Competition Clash
Gasoline Discounts Fuel Latest Amazon-Walmart Competition Clash
October 24, 2024  |  Walmart Amazon whole paycheck

In today’s competitive retail arena, Amazon stepped up its game by announcing that Prime membership will now include fuel savings, allowing members to save up...

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Rite Aid CMO Says ‘Data Is Our Best Friend Right Now’
Rite Aid CMO Says ‘Data Is Our Best Friend Right Now’
October 07, 2024  |  Retail

Data, in the right hands, can be a business leader’s magic wand. “Data is our best friend right now,” Jeanniey Walden, the chief marketing and customer...

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Costco’s New Membership Card Readers Streamline Store Access, Inventory Management
Costco’s New Membership Card Readers Streamline Store Access, Inventory Management
September 26, 2024  |  Retail

As part of its strategy to enhance customer experience and operational efficiency, Costco is rolling out membership card scanners at the front of its stores....

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Hilton Launches Hotel Loyalty Debit Cards in the UK
Hilton Launches Hotel Loyalty Debit Cards in the UK
September 26, 2024  |  Loyalty & Rewards

Hilton has launched two hotel loyalty debit cards in the U.K.: the Hilton Honors Debit Card and the Hilton Honors Plus Debit Card. In collaboration...

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Ascenda Adds Uber to Grow Rewards Network
Ascenda Adds Uber to Grow Rewards Network
September 19, 2024  |  Loyalty & Rewards

Rewards network Ascenda says it is getting bigger with the help of Uber. The company announced Thursday (Sept. 19) that it was expanding its network...

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Yonder Raises $31 Million to Expand Credit Card Outside UK
Yonder Raises $31 Million to Expand Credit Card Outside UK
September 19, 2024  |  Investments

Yonder has raised 23.4 million pounds (about $31.1 million) to expand its credit card designed to help cardholders build good credit habits while earning rewards....

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Ulta Beauty Doubles Down on Social Media and Digital Strategy
Ulta Beauty Doubles Down on Social Media and Digital Strategy
September 09, 2024  |  Retail

Ulta Beauty is transforming its brand image into a social powerhouse, capitalizing on a surge of digital engagement to elevate its market presence. During the...

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DOT Launches Inquiry Into Rewards Programs of 4 Airlines
DOT Launches Inquiry Into Rewards Programs of 4 Airlines
September 05, 2024  |  Loyalty & Rewards

The Department of Transportation (DOT) has launched an inquiry into the rewards programs of the four largest U.S. airlines, saying it aims to protect customers from...

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