loyalty program

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program. These programs exist covering most types of commerce, each one having varying features and rewards-schemes.

Leafbuyer Technologies Buys Greenlight Technologies To Expand Its Cannabis Markets
Leafbuyer Technologies Buys Greenlight Technologies To Expand Its Cannabis Markets
November 08, 2018  |  Partnerships / Acquisitions

Leafbuyer Technologies, the cannabis technology company, announced Thursday (November 8) it has acquired Greenlight Technologies, a California-based application development company. Get the Full Story Complete...

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Google Gearing Up To Add Rewards To Google Play Store
Google Gearing Up To Add Rewards To Google Play Store
September 06, 2018  |  Loyalty & Rewards

Google may be gearing up to launch a reward system aimed at getting customers to make all their purchases via the Google Play Store. Get...

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The Global Connected Retail Market May Top $82B By 2025
The Global Connected Retail Market May Top $82B By 2025
August 02, 2018  |  eCommerce

Retail is undergoing a reinvention with the rise of eCommerce, and merchants are trying new approaches to their brick-and-mortar stores. Nordstrom, for example, has rolled...

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J. Crew Launches Its First Rewards Plan To Win Back Shoppers
J. Crew Launches Its First Rewards Plan To Win Back Shoppers
August 01, 2018  |  Loyalty & Rewards

J.Crew has launched its first rewards program in a bid to lure back shoppers. Get the Full Story Complete the form to unlock this article...

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Flipkart To Roll Out Free Delivery Loyalty Program
Flipkart To Roll Out Free Delivery Loyalty Program
August 01, 2018  |  Loyalty & Rewards

Flipkart, the Indian eCommerce company being acquired by Walmart, will roll out a second loyalty program later in August. Get the Full Story Complete the...

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Starbucks Mobile Order Tool Accounts For 13 Percent Of US Sales
Starbucks Mobile Order Tool Accounts For 13 Percent Of US Sales
July 27, 2018  |  Earnings

Loyalty and mobile continued to do some productive lifting for Starbucks in its fiscal third quarter of 2018, as those two factors contributed to an...

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Air Canada Offers $1.7B To Buy Back Rewards Program
Air Canada Offers $1.7B To Buy Back Rewards Program
July 26, 2018  |  Loyalty & Rewards

More than a decade after it spun off the business, Air Canada wants to buy back its reward program for C$2.25 billion ($1.72 billion). Get...

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Starwood Devalues Points On Amex Card
Starwood Devalues Points On Amex Card
July 12, 2018  |  Loyalty & Rewards

Users of the Starwood Preferred Guest (SPG) American Express (Amex) card aren’t happy with the changes coming to their cards, which give them one-third fewer reward points...

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Nike Live To Provide Unique Shopping Experience For Loyalty Members
Nike Live To Provide Unique Shopping Experience For Loyalty Members
July 09, 2018  |  Retail

Nike is launching Nike Live, a new shopping concept for local members of the company’s NikePlus loyalty program. The first location, Nike by Melrose, will...

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